There is a reason why big brands pay millions to their celebrity spokesperson (or spokespeople in some cases). A successful celebrity endorser may well be the key to the success of a company. These people will represent the respective companies in commercials and ads. Some of them can even get a lifetime contract! Here are some of the biggest endorsement deals ever and their estimated values.
Venus Williams and Reebok – $40 Million
Venus Williams signed a 5-year deal starting in 2000 with Reebok. We are talking about a true tennis champion. Venus has won 4 Olympic medals and 50 titles during her 23-year career. Even though the $40 million contracts with Reebok was not a surprise, the company decided to not renew it since 2005.
Serena Williams and Nike – $40 Million
Venus’s sister, Serena Williams is another tennis professional player that most people have heard about. She signed a 5-year endorsement deal with Nike in 2013. That deal earned her $40 million. Serena does have to wear Nike‘s outfits during her tournaments, which sounds quite fair!
Sofia Vergara and Head & Shoulders – $40 Million
Procter & Gamble had a hard time trying to find a star to promote Head & Shoulders. The shampoo was finally assigned to Sofia Vergara. The actress got a long-term contract in 2013 that earned her about $40 million!
Catherine Zeta-Jones and T-Mobile – $40 Million
Here is the perfect drama endorsement story. Catherine Zeta-Jones signed a $20 million with T-Mobile. After a year, the company thought a younger actress would be more valuable. However, they decided to go back to the first actress in 2009, paying as much amount they paid initially!
Usain Bolt and Puma – $40 Million
Let us talk about an astonishing retirement plan. It was back in 2013 that Usain Bolt signed his endorsement deal with Puma. The gold medalist runner earns $10 million a year since then and will continue to earn $4 million after he retires. He only needs to keep promoting the company. Quite a great deal!
Julia Roberts and Lancôme – $50 Million
This was a successful endorsement deal! In 2010, actress Julia Roberts signed a 5-year contract with Lancôme. After the significant increase in sales, the high-end beauty brand even decided to award the Oscar-winner with a bonus on top of her $50 million contracts!
Beyoncé and Pepsi – $50 Million
Pop stars are the usual Pepsi spokespeople. After Michael Jackson and Britney Spears, it was Beyoncé’s turn. In 2012, she closed a 10-year deal worth $50 million with the brand. It has an exclusivity clause. No more Coca-Cola for her, then!
Ellen DeGeneres and CoverGirl – $50 Million
CoverGirl is known for its fresh-faced ambassadors. Ellen DeGeneres was one of the celebrities chosen to represent them. She is a role model for millions of people. Her smile can be found on various of the brand’s ads.
Anna Kournikova and Adidas – $50 Million
Anna Kournikova had not won a singles title when she was chosen as one of Adidas‘ ambassadors. Truth be told, she was ranked as the 8th female tennis player in the world as of 2000. If she became a winner, she would have earned a total of $50 million. However, she could not make that a reality and got only $3 million.
Allen Iverson and Reebok – $50 Million
Allen Iverson scored a $50 million lifetime agreement with Reebok. Even though the basketball player earned it big, $30 million of that amount is in a trust fund that only he can access in 2030. He has lots of debts to pay and surely can’t wait for 2030 to come!
Nicole Kidman and Chanel No. 5 – $56 Million
Instead of trying to own her own perfume, as other celebrities do, Nicole Kidman decided to stick with Chanel No. 5 since 2003. This is the world’s highest selling perfume. The actress earns $4 million a year and additional undisclosed rewards!
Michael Jordan an Nike Air Jordan – $60 Million a Year
It was back in 1984 that Michael Jordan signed a 5-year contract with Nike. This one included $500,000 a year and royalties from his Air Jordan. Currently, the retired NBA player earns $60 million a year from those royalties! It may not be the biggest deal on this list but it is the most lasting one.
George Clooney and Nespresso – $60 Million
George Clooney is the famous face of Nespresso. The brand and the actor have been working together since 2005. Clooney apparently has all the traits needed to be a coffee brand’s spokesperson. The brand appeals to quality consumers and pays $5 million a year for having Clooney on board!
Charlize Theron and Dior – $65 Million
This is an endorsement deal that generated some controversy. Charlize Theron is Dior’s J’adore‘s spokesperson since 2004. She earns $5 million a year due to that contract. There have been some legal issues with other endorsers due to how frequently Oscar winner Charlize sports Dior‘s jewels in public appearances and how she is included in every ad for the brand.
Maria Sharapova and Nike – $70 Million
It is no surprise that Nike is one of the most mentioned brands on this list. Sports’ brands seem to have a tendency to pay a lot of money as part of their endorsement deals. In Maria Sharapova’s case, Nike earned her $70 million between 2010 and 2018. That is a lot but get ready to be surprised at how much this company is willing to pay. Keep reading!
50 Cent and Reebok G Unit – $80 Million
There is no doubt that 50 Cent set some trends! A lot of people dressed, having in consideration what the rapper did back in the day. It was a matter of time until major clothing brands found interest in him. Reebok sealed an endorsement deal with 50 Cent that earned him $80 million! The fact is that the sneakers that resulted from this collaboration did increase Reebok‘s sales a lot as well.
Kim Kardashian and Kim Kardashian: Hollywood – $80 Million
This deal was made between Kim Kardashian and a game previously knows as Stardom: The A-List. The game then became known as Kim Kardashian: Hollywood and the celebrity gets 45% of its profits. That sums up to an amount of more than $80 million so far.
Dwyane Wade and Li Ning – $100 Million
When you are a professional player from the NBA, you can expect to earn quite a sum through your endorsement deals! In Dwayne Wade’s case, the chosen company was Li Ning. The Chinese sportswear brand offered him an impressive amount: $100 million! The Miami Heat player could not refuse a deal like that.
50 Cent and Vitamin Water – $100 Million
After sealing some big deals during his life, such as an $80 million one with Reebok and a $78 million one with FRIGO Revolution Wear, he closed a deal with Vitamin Water too! Vitamin Water is now part of Coca-Cola, having been sold in 2007 for $4.1 billion. As 50 Cent’s contract included a percentage of the company, when it was sold, he earned $100 million from it! There is no excuse for his filing for bankruptcy, is there?
Tiger Woods and Nike – $100 Million
Difficult as it may be for you to believe it, this deal was sealed before Tiger Woods became famous! This was the deal that turned Woods into the sports’ first ‘billion-dollar man’. A 5-year deal worth $100 million! The golfer gets to use Nike products, including their clubs if he decides so. This is a long-lasting business partnership that even endured 2009 Tiger’s infidelity scandals.
George Foreman and Grill – $150 Million
George Foreman, a former professional boxer, made some money post-retirement. One of his most famous deals was the George Foreman Grill one. Besides having a ‘lean mean fat-reducing grilling machine’ named after him, the champion was granted with 45% of the profits. To sum up, $150 million!
David Beckham and Adidas – $160 Million
This was the biggest endorsement deal ever in sports as by 2003, signed between David Beckham and Adidas. We are talking about a lifetime agreement worth $160 million! The British soccer player received a down payment of $80 million and it also includes extra payments associated with sales and promotional work. Even during his retirement, Beckham keeps representing the international brand.
Rory McIlroy and Nike – $250 Million
Rory Mcilroy followed Tiger Woods’ steps and is earning serious money when it comes to endorsement deals. The golfer from Northern Ireland got an astonishing $250 million dollar deal with Nike! The most surprising aspect may be that this is not even the biggest deal made by Nike… Keep reading to know about its biggest deal.
Derrick Rose and Adidas – $260 Million
The point guard of the Chicago Bulls scored it big with his Adidas endorsement deal! As we have established before, this is quite a generous company. However, nothing comes close to how much Derrick Rose received. A total of $260 million from his deal with Adidas!
LeBron James and Nike – $1 Billion
It was LeBron James that scored the colossal endorsement contract of all times with Nike! The NBA star was not new to the company, having had signed a 7-year contract with them previously that earned him $90 million. Nike did not want to stop there and decided to shock everyone by offering him a lifetime agreement worth $1 billion! It is an estimated value of $33 million per year… This is a deal worth keeping!
Let us know which celebrity shocked you the most!